POSITION SUMMARY:Reporting to the Associate Director of Enrollment Marketing, the Enrollment Marketing Manager is responsible for developing, planning, and executing integrated marketing plans designed to recruit prospective students for specific programs at the Institute. The main objective of these marketing plans is to generate leads to help the Institute meet and exceed its enrollment goals. The Enrollment Marketing Manager will optimize enrollment marketing efforts by utilizing marketing automation tools, CRM technology, social media marketing, cross-platform digital marketing and advertising, SEO, website content, print collateral, and other media/channels as defined by marketing plans. The Enrollment Marketing Manager will also drive lead generation through
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