Manager, Marketing & Member Communications

The ASHG Manager, Marketing & Member Communications supports Society efforts to market its high-value programs and assists with Society efforts to communicate with its field- and public-facing audiences. Promotes the value of ASHG programming for human genetics and genomics researchers and other members of the scientific community (including ASHG’s Annual Meeting, membership, journals, digital programs, advocacy, career development, and related programs) and the value of being a part of the community. Organizationally, he/she works cooperatively with a strong and collaborative team and other departments.

Duties and responsibilities

• Marketing: Using all appropriate channels (social media, blogs, email, web, newsletters, print, multimedia, exhibiting, etc.), assists in efforts to:
• Develop and implement efforts to reinforce ASHG’s value to the community, as well as helping membership develop and execute member onboarding programs. Works with Senior Director to engage ASHG staff and external consultants selectively on such efforts.
• Assist in marketing attendance at the Annual Meeting and membership in the Society, as well as supporting marketing for AJHG and HGG Advances in collaboration with colleagues.
• Supports the work of promoting digital programming including webinars and virtual conferences.
• Works with colleagues to coordinate their effective communication to special constituencies with whom they work, such as exhibitors, teachers, donors, or volunteers.
• Member Communication:  Guides production of quarterly e-newsletter and weekly digital update. In partnership with Senior Director and Communications Assistant, helps set editorial agenda, writes select pieces, and edits departmentally sourced material with eye to member value creation and promotion.
• Social Media: Assists in strategic planning of posts for social media channels including Twitter, LinkedIn, Instagram and Facebook. Helps to create live chat events on channels such as Twitter and Reddit.
• Website: Works with the Senior Director and Web Administrator and Designer to support website content and development, with focus on building out public resources on Discover Genetics. Helps to create and implement strategies to enhance user experience and increase traffic.
• Research & Data: Support ongoing internal research agenda to better understand ASHG audiences, developing knowledge that can enhance strategic/tactical plans and inform year-round marketing campaigns. Tracks, analyzes, and reports on results of marketing strategies/tactics; uses these results to evaluate effectiveness and continuously improve efforts.
• Operations & Finance: Contributes to helping ASHG implement, maintain, and enhance data management systems as a key organization-wide resource with accurate, up to date information. Receives and acts upon key data and reporting to aid membership and marketing functions. Assists with department budget, resources, and consultant needs. 
• Supervision: Supervises Communications & Marketing Assistant.